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Insights Into Action

Women on Retirement

Women are more likely than men to invest in the market at an early age, but they may not be taking advantage of this early start by focusing on longer-term goals, like retirement.

Insights into Action

Institutions and advisors who understand women’s views on retirement investing and the obstacles they face can better attract, retain and grow women investors.

Attract Women Investors

Insights

60% of women say they want to be rich and 66% describe themselves as optimistic about their ability to build personal wealth. The vast majority of these women (91%) believe investing can be used to help them on this journey.

But, women may not be spending enough time thinking about some of the biggest financial demands they face, including retirement. When it comes to her top money goals, women rank stability, lifestyle and financial independence ahead of retirement. In fact, only 17% of women rank retirement as their top goal.

Action

BE APPROACHABLE – More than half of the women we surveyed believe they almost need to become a financial expert to talk to a financial advisor. This is especially true for millennial women (63%). Advisors who want to attract and retain women investors will need to make the process more comfortable, creating non-judgmental environments and encouraging straightforward, honest conversations about the importance of retirement planning.

Retain Women Investors

Insights

This shorter-term focus is evident in many of their survey responses: 50% say that “planning for tomorrow is difficult when there is already so much on my plate today”; and 71% agree that “everyone talks about retirement savings but I want to know more about how to optimize my money today.”

Even when women have access to retirement accounts, such as a 401(k), they may not be taking full advantage of it. Only 14% of women are maxing out their retirement accounts (versus 26% of men) and 57% report they rarely think about the funds they have chosen in their retirement portfolio.

Action

PROVIDE COUNSEL AND EDUCATION – Many women are focused on life goals over financial goals, as evidenced by the 92% who believe health and wellness practices are as important as financial longevity. Recognizing these priorities, advisors should help women investors understand the importance of a long-term strategy for retirement saving and the benefits of starting early. Provide educational materials showing the rising cost of retirement living and the advantages of a longer investment timeframe.

2 women eating at table  2 women eating at table 
71% agree that “everyone talks about retirement savings but I want to know more about how to optimize my money today.”

Grow Your Female Client Base

Insights

The good news is that women believe that investing is an important part of retirement planning, even if they may not be acting on it. 91% of women agree that investing can be used to meet long-term goals and 90% are optimistic about investing’s potential to create a steady source of income during retirement.

Action

TAILOR OFFERINGS TO THE SITUATION – Women are looking for an advisor who understands the realities of their lives and want to work with an institution that creates new products that align with their life goals. Present retirement strategies that are easy to monitor and maintain, freeing women to focus on short-term strategies and lifestyle demands.

girl hugging woman  girl hugging woman 
51% of women agree that they almost need to become a financial expert to talk to a financial advisor.

Women, Investing & the Pursuit of Wealth-Life Balance

View our full research findings.

Download Report 
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London
PIMCO Europe Ltd
11 Baker Street
London W1U 3AH, England
+44 (0) 20 3640 1000

Dublin
PIMCO Europe GmbH Irish Branch,
PIMCO Global Advisors (Ireland)
Limited
3rd Floor, Harcourt Building 57B Harcourt Street
Dublin D02 F721, Ireland
+353 (0) 1592 2000

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PIMCO Europe GmbH
Seidlstraße 24-24a
80335 Munich, Germany
+49 (0) 89 26209 6000

Milan
PIMCO Europe GmbH - Italy
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20121 Milan, Italy
+39 02 9475 5400

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PIMCO (Schweiz) GmbH
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8002 Zurich, Switzerland
Tel: + 41 44 512 49 10

PIMCO Europe Ltd (Company No. 2604517) is authorised and regulated by the Financial Conduct Authority (12 Endeavour Square, London E20 1JN) in the UK. The services provided by PIMCO Europe Ltd are not available to retail investors, who should not rely on this communication but contact their financial adviser. PIMCO Europe GmbH (Company No. 192083, Seidlstr. 24-24a, 80335 Munich, Germany), PIMCO Europe GmbH Italian Branch (Company No. 10005170963), PIMCO Europe GmbH Irish Branch (Company No. 909462), PIMCO Europe GmbH UK Branch (Company No. BR022803) and PIMCO Europe GmbH Spanish Branch (N.I.F. W2765338E) are authorised and regulated by the German Federal Financial Supervisory Authority (BaFin) (Marie- Curie-Str. 24-28, 60439 Frankfurt am Main) in Germany in accordance with Section 32 of the German Banking Act (KWG). The Italian Branch, Irish Branch, UK Branch and Spanish Branch are additionally supervised by: (1) Italian Branch: the Commissione Nazionale per le Società e la Borsa (CONSOB) in accordance with Article 27 of the Italian Consolidated Financial Act; (2) Irish Branch: the Central Bank of Ireland in accordance with Regulation 43 of the European Union (Markets in Financial Instruments) Regulations 2017, as amended; (3) UK Branch: the Financial Conduct Authority; and (4) Spanish Branch: the Comisión Nacional del Mercado de Valores (CNMV) in accordance with obligations stipulated in articles 168 and 203 to 224, as well as obligations contained in Tile V, Section I of the Law on the Securities Market (LSM) and in articles 111, 114 and 117 of Royal Decree 217/2008, respectively. The services provided by PIMCO Europe GmbH are available only to professional clients as defined in Section 67 para. 2 German Securities Trading Act (WpHG). They are not available to individual investors, who should not rely on this communication.| PIMCO (Schweiz) GmbH (registered in Switzerland, Company No. CH-020.4.038.582-2) . The services provided by PIMCO (Schweiz) GmbH are not available to retail investors, who should not rely on this communication but contact their financial adviser.

Methodology:
Expert Salon

In March and April 2018, we conducted expert salons in Newport Beach and New York City to capture ideas from thought leaders in women’s perspectives on investing, lifestyle and goals across media, finance and communications.

Financial Decision Maker Survey
This survey was conducted online within the United States by The Harris Poll on behalf of PIMCO from May 3-May 16, 2018, among 1,500 U.S. adults ages 18 and older, including 748 women. All respondents had over $10,000 in investable household assets and at least some financial decision-making responsibility within the household. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. In March 2018, we also hosted 2 salon sessions to explore issues around women and investing with thought leaders, influencers and experts.

Past performance is not a guarantee or a reliable indicator of future results.  All investments contain risk and may lose value.  This report is provided for informational purposes only and should not be considered as investment advice or a recommendation of any particular security, strategy or investment product, nor construed as a solicitation or offer to buy or sell any securities or related financial instruments in any jurisdiction.

The survey results contain the opinions of the respondents and not necessarily those of PIMCO. The data contained within the report may not be related to any PIMCO product or strategy and should not be relied upon for any investment decision.

Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. PIMCO is a trademark of Allianz Asset Management of America L.P. in the United States and throughout the world. ©2019, PIMCO.